I've worked in the advertising industry for 11 years.
With each job my objectives have always remained the same.
Generate ideas and concepts geared towards motivating
and inspiring people while surrounding myself around people who
compliment and contribute to my creative process with the intent
of creating more effective communications.
And having an f-ing blast doing it.
Some may say this is idealistic. Ultimately though, advertising
( communications more appropriately in some circles ) is an idea
or concept that should motivate someone. There's nothing idealistic
about it. The form in which this communication is presented/posed
to it's prospect is irrelevant. I will however, suggest it should be done
with a certain degree of respect and ethical irreverence.
The vehicle for this communication is interchangeable.
There are no exact ( only immediate ) rules for communication.
The only true rule is: Make sure it's seen, heard or experienced.
Audio-Visual-Tactile. Simple, at least to myself.
And now, my point.
Why are the 80s hacks that did nothing to contribute to the whole,
and for the most part, not astute or objective enough in todays agency/market
model, to generate anything worth being a part of, [ breathing... ]
still running the show?
Is this a direct effective of clients themselves, not being objective
regarding themselves and the market they work in, creating a group
that has been raised/trained on regurgitated advertising; thereby
creating opportunity ( and a viable market for 80s-man ) to continue
to perpetuate poor work? A vicious circle?
Considering that a truly talented creative ( or any rock-star ad person )
should be the objective eye visually and experientially.
Am I to assume this means
80s-man is simply pushing personal preference and agenda.
Only serving to dilute and regurgitate more bad communication.
Causing a salient trickle effect in the industry as a whole?
And training bad clients indirectly. "If they do it, it must be right."
I'm considered a young creative in my market. In other markets
I would be perceived as experienced. As narrowed as these perspectives are,
they're still accurate. The upside is, I'm aware of them. The solution,
continue to demonstrate a concise and accurate demonstration of
effective communications, no matter where I go, no matter what the
objective. The end result will always be the same; "this creative gets it."
Having said all this, I'm humble enough to know I have not stumbled
upon a great epiphany. Objective thinking is something I do by nature.
A lot of people do it, regardless of their professions. So again,
is 80s-man pushing a personal agenda?
Or, do some of these guys just suck by nature. More-or-less,
a face-man, a hustler, a suit. I could be fired at any minute
without cause from my current employer.
Oh well, I cut grass well.