I'm not sure any effective design/communciation piece could survive without well written copy. Ads, long copy or not, require just as much attention to aesthetics as object/photographic-based concepts. I think a well trained typographer can make 10 words look simple, and 200 hundred a typographic master piece. People read, when they're interested. Text can be an amazing visual in itself. Copy my be well written, but initially, it's how it's presented that draws interest. Typography will enhance any piece. "Will copywriters end up as bandaged mummies in museums?", maybe.
If so, they'll undoubtedly be right next to the type masters.
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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