By now, most everyone in the advertising world has seen the dove campaign. So, with the ethical irreverence that generally produces great advertising, I give you,
Slob Evolution.
Despite that fact that this parodies a really nice campaign, it also works in exactly the same context, communicating very similar messages.
thanks Cyril
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
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