SHIFT HAPPENS

A computer built by a computer.
An Idea or concept resolved with a computer, from start to finish.
Information that is advancing faster then we can utilize it or even teach it.



At first, someone might be inclined to feel overwhelmed after watching this. I wonder, using the current state of marketing, overall consumption and education as the example–what will happen when there is more information then application. Currently, a new technological product has a few obstacles before it even begins to compete with another product or service.

1) The education of the consumer, first and foremost.
What is it? What does it do? Is someone else offering something similar? Cheaper?

2) Application of this product beyond it's intended use.
Consumers' will hack, crack and phreak it until they feel like they've had an impact on the product. Believe in your company being an Open Source.


3) Integration into their existing set of products.
What does it work with? Will it make something I currently own work better?


4) Maintenance.
Plugs, peripherals, add-ons, extensions, upgrades, service warranties, hardware–general support, is lacking these days. Nothing fits or works with the last upgrade the consumer has made. Not fare to the consumer. Design for top-down-top-up.

The business of ideas will be pretty exciting in the years to come.