The first step to resolving a conceptual ( communicating our client's message ) problem with relevancy begins with understanding that conceptual thinking is not opportunistic. It is episodic. There is no top-down, left or right convention.

2

Agency: Pragma DDB, Lima, Peru

Creative Director: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz

Art director: Alvaro Naddeo

Copywriter: Jaime Chehade

Illustrator: Albero Naddeo

Photographer: Juanjo Rosales

Retouch: Carlos Luna

via Design Idea

2

My stomach hurts.

Through an email recently, someone asked me what I thought about a campaign they we're presenting. They wanted to know what I felt about it. And If it needed 'more.'

–felt?

To be honest, I didn't feel anything.

2

Robyn McMaster, on Brain Based Biz has tagged me with:

Goals as a blogger.

Read on. :)

Blogging provides me with an outlet that I feel is inherently dependent on my nature; observation and introspection. Neither one the predecessor.

5

1

Thanks to Adhole's member Tracey Lawrence for finding this painfully true and hilarious video.

And JibJab for creating it.

2

SOME

Some pass news along.

Some digg it.

Some shovel it.

Some are an authority, either through readership or because

they claim to be a professional within their given industry.

Some pontificate while others make me laugh out loud.

imagine

imagine

imagine

imagine

imagine

Hello and welcome,

imagine a formula,

for creating clarity,

of ideas and communication,

chemistry for relevancy

and originality,

create a voice,

that is heard over a thousand other voices,

without shouting,

without shouting,

without shouting,

a

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