THE BEST IDEA WINS
Meritocracy 1.0
IDEAS ARE GREATER THAN FACTS
Branding requires a personal touch. Without it, habit eventually succeeds loyalty. To much creative can cause a disconnect with an abstract message while a forced strategy with poor creative translates into a cold and sterile message.
2SHAPE WHAT YOU MEAN
Meaning in a material world with a perceived notion of ubiquitous knowledge, does not occur randomly.
We create relevancy and shape what we mean.
YOUR STYLE SUCKS
Today someone mentioned my 'clean' style. Icky word. My style sucks and is relative to the objectives. If not, then perhaps I should cash in on a specific 'look and feel,'–never!
Style is a theory.
Technique is a perfect mistake.
RIGHT TO COPY
The real value of the internet(s) lies within a system developed and leveraged by the individual. The intelligent application of learned knowledge, is the name-of-the-game. Copyright is being challenged heavily as this progresses.
