"Brains perform best when they’re hydrated. Your brain is 75% water, so keep it topped up"

eh–a little digital mixed in. The butt jiggle is pretty funny though. This spot for Drench, a product of Britvic, is fun to watch.

The Scavengers Part 1

The Scavengers Part 2

CREDITS:

Agency: DraftFCB/NYC

Creatives: Billy Custer, Derekh Froude, Jakop Nazaretyan, Anthony Santiago

These are funny. The opening title sequence is great.

Via Buzz Attitude

Great use of experience as the message. And the concept relates directly to the service. It even has a nice theatrical appeal.

Via Godspeedz

Nice to see the technology come back to it's roots, but I'm curious to know–how does one talk with the device. I don't think people will want to hold their wrists to the mouths constantly. It's hard enough to drive as it is.

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There are several, loud and frantic concerns regarding brand-surveillance and controlling brand personas within this new 2.321423432 version of the web.

Thanks to Noel Bellon for this find via Radar Networks.

I'm especially curious about Web 4.0's call out to The WebOS, as I've written a few times about this topic. I realize it is not the most original of thoughts however; it is a very natural evolution of the web.

We've unsuccessfully moved from being noise junkies to noise producers. We need creative value centers. We are coming dangerously close to losing our ability to provided well-thought out ideas. Let alone, long-term memory retention of the things we've created.

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Take some of your product and add real tags, or fake ones–it's hard to tell with some tag designs. Be sure to include fake bar codes on them. Place the shirts in real retail environments next to other stacks of tees and let the fun begin.

Thrift stores are a great way to expand awareness as well.

Mentoring, in any capacity, is a humbling experience. Especially if your one to provide individual attention to every person you interact with.

LOGO

A unique graphic designed to represent a company, service or idea. There is no reinterpretation or alternative to this graphic. It is used consistently to identify the same idea, product or service. No matter how abstract the idea, product or service is.

Creativity has already been redefined in many ways. Those of us that spend a considerable amount of time online have had the opportunity to experience some rare design pieces/works. Very inspirational. And we'll see a lot more of it.

An aggregation method is needed. A more accurate one rather. One problem with searching is; relevancy. And relevancy is a human characteristic precipitated by the information related to the objectives. When you have no objective, you find irrelevant information in most cases.

I've found that the experience of being as close to as possible to an immersive environment is simply the reasoning for choosing to go to most movies. Ideally it's the social aspects of sharing an event with friends and family however; this lies at the bear-bones of my reasoning.

It might just happen... Chris Wodja and I are looking to meet-up in San Marco this Saturday for an informal introduction with either; coffee, banana splits, pizza or a tasty beverage.

Email me for information or sign-up here.

A visual look at the box, thinking inside the box, thinking outside the box and simply avoiding the box.

Rich reputations will sustain the core of every communications agency.

Art requires no explanation. Design is an explanation.

There is no contest in my opinion.

Companies have already begun developing and securing specific portals/networks for their brands based on the social tendrils of their employees. Rich reputations for each employee will be key with a focus on validating knowledge and skill-sets of these brand stewards, from other networks.

Overall, these sites are still a merit-based system. Whether you are number one because of sales or creativity, you've earned it in some way. No one can fault you or your company for that.

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