I'M WATCHING YOU WATCH ME WATCH YOU

There are several, loud and frantic concerns regarding brand-surveillance and controlling brand personas within this new 2.321423432 version of the web. *smirks*

I think it's worth pointing out that; its likely that a person, at this young stage of a hypothetical transparency on the interwebs, would not be able to access a network of any type without providing their own personal data. Eventually this will be the norm.

A remedial example;
If you are going to comment on a blog, you are required to use your real name. In doing so, I'm provided with a link that traces back to your blog; network; portal–whatever the term would be for this example.

We'll also probably see an introduction of reputation rich people with profiles built exclusively by other users. This will ultimately change the value of personalized information. Transparency isn't the issue. It's validating the seeker/prospect against their existing contributions. A user couldn't be involved unless they have contributed in some fashion. If this transparency is merit-based, it would neutralize the delusion of surveillance. This could actually force a change in morality. We will get what we give.

Brands; controlling brands; products; services; ideas; will continue to be introduced into the public consciousness through controlled means but will not end up on the other side as intended. Top-down, does not work. When addressing the concerns of brand equity while trying to provide a valuable service or product, do not be fooled into thinking that because the market hasn't responded online, that their isn't a response overall.

The web is young. The economic web is young. The capitalist's web is young. Whatever you might consider yourself, join the overall conversation. It's worth it.