Why Retail Is So Important

As Followers and Rich Reputations develop further, equating into authenticated-transparency and a meritocracy of ideas, products and services engulfs the creative classes, users will migrate away from their computers.

1) People will be openly-open about the nature of their business. Perhaps, even to the point of boredom. Retail will need to pick up the slack, in that, it should be providing the ultimate experience for new ideas, products and experiences.

2) We will be inundated with new ideas, products and services. Many people agree, even those old neoclassical economists, that micro-markets will emerge and prosper faster within an environment of rapid development and prototyping. However, distribution and production still lag in many ways--in comparison to the rate at which we can develop ideas, products and services. Catch-22 and the rule of Top-Down-Bottom-Up, has hindered the technology market for years. Do not expect users and visitors to understand the benefits of your offer, just yet.

There are traditional PR tactics used by the larger technology developers but I doubt they'll be able to continue with those methods as search increases to, literally, real-time search. Before you finish your lie, people will have responded. Choose those press releases carefully.

3) People, Users, Visitors--searching for information, have already mastered the techniques of not searching. In-fact, Delivery, is the new search. Mobile devices prove this. As the war of Screens ( TV, Monitor, Phone, Digital Display ) continue, we'll find ourselves within a tight dichotomy of information that pertains to new ideas, products and services.
a) Searcher
b) Escapist

In this case, very few will find themselves in front of a computer. With communication about new ideas, products and services traveling faster, being delivered by friends and harvested by mutual contacts, people are less likely to wait for the information. Instead, it will be served up to them. Via a life-stream, sales-stream or social-stream. These streams are synchronized already for many expert interwebbers and social media folks.

As stand-alone services, they will eventually collapse under their own weight and need to continually feed off of its existing network, bleeding it dry. Or, they'll have understood that experiences resonate best with tangible goods. They resonate best when you can share the experiences of the new idea, products or services. I imagine building materials and technology will change faster than the internal model of world's largest brands. I'm also suggesting that a brand simply re-invest in something that has been around, as a fun-tactic-technique, which is; Event Spaces and Experiential Marketing. If the gap between mobile and internet closes, the computer monitor does eventually become obsolete as a means to communication of new ideas, products and services.

This may seem far-fetched ( it really isn't ) but, we should be cautious with they way we assign value to these networks and the technologies we use to communicate to them. You may find that you've completely detached yourself from a real, living, breathing, social network.

The kind you can share with anyone, at anytime, in the real world--offline.