Search is dead: Part 1

As I am not the average or even median user or web surfer, I need to take a few things into consideration when applying this logic to my day-to-day; Search is dead. Essentially, it is for me and several *insert large number with a lot of zeros* users, too.

Sorta'

Let's openly welcome Delivery. I no longer need to sit in front of my computer in order to access the information I'm interested in. In fact, as I've mentioned here, it's starting to find it's way to me.

An agency's objective in my opinion and when given the opportunity; is to clearly, uniquely and effectively communicate an idea, product or service in a relative context.

1

Jump to Adverlab for the original post.

1. Effective rumor design requires special kinds of intelligence on Rumor Targets.

2. The design of a rumor is largely determined by the job it has to do.

2

I received an email recently, asking me for my opinion on this matter. A few years ago, I made a comment on another blog regarding plagiarism, and the reader tracked me down. She sent me an email asking for my thoughts and opinions.

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