Visit Brian, here.
6.30.2009
Handbook for Client Management
This is pretty funny. Brian Carlock is a creative director with an undisclosed agency in an undisclosed city. He re-designed and re-purposed this army manual. I've separated the pages for individual viewing.
Visit Brian, here.
Visit Brian, here.
6.29.2009
ZOMBIECONOMY
"That's the big problem behind the zombieconomy. We don't reward people for creating, growing, nurturing, or even remixing assets. We just reward them for allocating the same old assets."
Jump here for the rest.
via @michaelSurtees
Jump here for the rest.
via @michaelSurtees
6.21.2009
6.03.2009
CROWDSOURCING OR GUESS WORK
Here is what is most ridiculous and ironic about these debates; Business people believing that design communications or the commercial arts are a service offering independent from any other Business or service.
Interesting and inane.
The only person(s) at fault here are; The business people themselves, on both client and creator-side.
We've moved from creating value to the value of creativity.
And let's not over exemplify what it is being asked of young creatives–free work. Plain and simple.
Inevitably clients cheat themselves of effective communications that generally should be tailored to their respective ideas, products or services. Yet–some are willing to ask for free work, or even guess work. Neither of which, are quantifiable from a business perspective.
Everyone is fast, everyone can be cheap but everyone cannot be good. Especially when dealing with these two important considerations; 1) A client's unique idiosyncratic perspective or vision 2) What the market can bare or needs in order for the communication to be effective.
Guess work will not provide you with scalable communications or brand equity. And if you believe that design, writing, communications, interactive development ( or any service you're not capable of doing yourself ) is only a means to the end, I question the clarity of one's vision. And furthermore, one's understanding of the difference between art and communication design.
Art requires no explanation. Design communication is an explanation.
Interesting and inane.
The only person(s) at fault here are; The business people themselves, on both client and creator-side.
We've moved from creating value to the value of creativity.
And let's not over exemplify what it is being asked of young creatives–free work. Plain and simple.
Inevitably clients cheat themselves of effective communications that generally should be tailored to their respective ideas, products or services. Yet–some are willing to ask for free work, or even guess work. Neither of which, are quantifiable from a business perspective.
Everyone is fast, everyone can be cheap but everyone cannot be good. Especially when dealing with these two important considerations; 1) A client's unique idiosyncratic perspective or vision 2) What the market can bare or needs in order for the communication to be effective.
Guess work will not provide you with scalable communications or brand equity. And if you believe that design, writing, communications, interactive development ( or any service you're not capable of doing yourself ) is only a means to the end, I question the clarity of one's vision. And furthermore, one's understanding of the difference between art and communication design.
Art requires no explanation. Design communication is an explanation.
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Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
