Back in June of last year, I wrote a short bulleted list of coming trends or advancements that I thought would change the communication industry again. In-fact, I thought and still believe that these things will negate some of the Jedi Jargon that perpetuates the industry shucksters today.
The original post read:
1) Video as application ( This means interface design, too)
2) Searchable Video
3) AJAX working harder to act like an object-oriented language
for rich experiences
4) Mobile compliance on all fronts (which includes animation with
CSS, think Web .5 on your phone)
5) Seamless web-to-desktop applications
6) Mitigating the conversation of a brand into the sale of a product
through social application and tracking the purchase from
online to offline and back again.
7) Adsense moving to display ads. This is very possible and would
change a lot, really quickly, again.
I'd like to continue this post and extend it to include this years developments and how they will affect next year.
8) By nature and maturity of the mobile space, it makes the desktop experience obsolete. Retail is important and will effectively prove that Experience Design is far more than user-interfaces.
9) A television channel and URL are not different. Don't bother thinking of them as separate distribution channels. Really embrace what interactivity means and how it resonates with users and prospects.
10) Ideas are greater than facts. They travel faster and live longer than facts.
11) If the web does tier even more, search will become to convoluted to remain viable. I believe transcripts and video-to-text will enhance and change the fundamentals of search marketing. Context and Content will be king again and the Big Idea will prove it's dominance. Track that instead.
As usual, all feedback and email is appreciated.
I'm off for a run.
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
