"Many goals set in marketing are unrealistic. They are therefore doomed to failure from the start. Such romantic marketing dreams include sustained growth, brand differentiation, persuasive advertising, profit maximisation, and knowledge management. When marketers fail to reach any of these unreachable goals, it gives marketing a bad name."
Jump to Wikipedia Andrew S. C. Ehrenberg→
10.22.2010
10.16.2010
Web Becomes TV
"Instead, the value of making web content 'linear' is to present interstitial ads to the 'unique user' between (in this case) list items, or between over-paginated features or web galleries. Even when interstitial ads are not used, the ad modules surrounding each piece of content (the ad-campaign of which changes on each new page) presents the 'unique user' browsing a 'slideshow' list (or highly-paginated feature) ten or twenty targeted ad campaigns surrounding the core content , instead of just one - if the feature had been presented on one single page.
Personally I find the increase of the use of video in web content (particularly features and news) to be another depressing trend. The consumer-value of internet-based content to date has been the fact that it is browsable, skippable, 'zappable'. But it's in the interest of big business that this genial versatility be put firmly back in the bottle, and that information be returned to the linear model that made commercial TV viable."
Full article here→
Personally I find the increase of the use of video in web content (particularly features and news) to be another depressing trend. The consumer-value of internet-based content to date has been the fact that it is browsable, skippable, 'zappable'. But it's in the interest of big business that this genial versatility be put firmly back in the bottle, and that information be returned to the linear model that made commercial TV viable."
Full article here→
10.14.2010
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Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
