Through an email recently, someone asked me what I thought about a campaign they we're presenting. They wanted to know what I felt about it. And If it needed 'more.'

–felt?

To be honest, I didn't feel anything. Mainly because I was now propositioned to remove myself from the engagement, the experience. I was being asked to step back, and evaluate the work. The problem with this is, consumers don't do that, now do they. I Felt like responding back, "great! you ruined it for me, I can't be excited or inspired or motivated now." Of course, I do this everyday with my work. And all of us wonder how the work will be received by everyone who surveys it. Consumers included. Naturally, I want to sound intelligent now that I've been asked for my 'opinion.' Who wouldn't?

–more?

More–NEVER, less, LESS! Naturally this is, ( as any good-hearted, charming and good looking creative would say ) my response before I've evaluated the work. But then reality sets in. Prior experiences come to mind. I found myself asking: What was in the brief? What did the client say? What did their husband specifically request? Their niece? The girl in media who loves fashion advertising. What does the guy that swivels back and forth in his chair all the time, think? Did his CD like it? What was the single-minded thought? Where is this running?

I thought about all of this before I even looked at the work. Sad, isn't it? Bad training. Never even saw the idea–yet, I had all these concerns before the work even had a chance to amaze or disappoint me. It almost failed because I was more concerned with what everyone wanted it to do instead of what the work was actually going to do. Imagine what goes through the head of our clients. 'Creative process' is an oxymoron. Advertising talks to much. Art requires no explanation. The consumer is stuck in the middle.

Allow the concept to create new context. This in-turn creates relevancy. And offers the client a chance to be little more then what they think they are.

My response to the email; Looks good. I like. Funny.
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Uniquely The Epitome

Creativity is the combining of two or more elements in order to synthesize something new. We all demonstrate creative thinking, daily, hourly, minute-by-minute.

Hello people on the internet. I have been busy designing, building, creating, making, and running.

I'm also modifying the design of the blog, and should have this completed within the next two weeks.

In the meantime; Feel free to try out a few products I've been working on.

I was asked on Quora, What is the history of design?

Which was followed by a video that proposed it knew the origin, as if it were a succinct, concise point in time. I'm not going to post the video, but I find these types of broad and over generalized answers really confuse people.

What is the difference?

In my professional opinion; nothing.

They're both over-intellectualized representations of contemporary identity creation practices.

Can we bill based on contingency-based arrangements?

No, not in my experience.

Who would agree to such a structure—based solely on emotional responses and an individual's unique perception of each brand experience?

The logical fallacy in this question is: Brand equity is not quantifiable.

With recent events, involving government and hackers alike, I'm disturbed by the amount of rhetoric circulating online the perpetuates the notion that Free services or products mean a trade-off or the sacrifice of your privacy.

I'm currently trying my hand at it (well, for almost two years, on a super personal project), so this rhetoric comes from a beginner:

Writing Sci-fi is difficult. The future is expected to be perfect or better than, so you're forced to juxtapose contemporary drama over it.

Concordance is the most common rule that I'm aware of. But most importantly, balance and symmetry in the blocks of copy they create.

When objectively defining type pairs, I think it's important to consider the type of content, space it's being seen in, and the message it's communicating.

A logo is the introduction, and the sign-off. Nothing more than familiarity, thereafter.

It is the epistemological value most associated with a brand, and how the person has experienced the idea, product or service (ips) of a brand.

I do not believe roles should always be adhered to, or rigid in executional aspects. Especially given that seasoned designers have learned a great deal more about design and have the ability to overalp, negating the need for other positions.

I was recently asked about my personal identity—if I have one; how often it's updated; the process behind it.

The short, concise answer:

My work is my identity.

A client recently hired me to create a few options to an extremely dense web-based Saas app. This is a small design job, a lot of pixel pushing and color models. Sometimes fun, depending on the application's theme, if it has one. If it doesn't, I often pretend it does.

It's not easy getting one of your pieces published. I was recently humbled by learning that I have four logos published in "I Heart Logos", Vol. 3. It's an amazing privilege being featured along side talented designers from around the world. Pick up a copy if you're around a bookstore.

Security and Authenticity will be the new commodity

The Web/Cloud is posed to resolve and de-throne the hucksters within this area of expertise. And Google has a few things brewing that could be really great for all of us, or really bad.

Through an email recently, someone asked me what I thought about a campaign they we're presenting. They wanted to know what I felt about it. And If it needed 'more.'

–felt?

To be honest, I didn't feel anything.

Watch the video below or vist their site→ for more information.

It almost seems like the logical way to experience a movie.

I've been utilizing a lot of these types of models within the past 6 months, as I'm sure a lot of other designers are doing. Here a few of the models that have been introduced to the masses with little resistance and a low learning curve.

I like this YouTube campaign.

Phone functionality on your desktop. Corrects the term mobile OS. Nice.

Someone can be talented at both, expert in both and innovator in both. The real talent comes in doing them at the same time, within the same project and timelines. The same can be said for that of a writer who understands the context of their story well enough to doodle their vision on paper.

Graphic designers generally have a concise message they want to communicate and might employee an illustrator to help create elements that solve the design problem.

You can only evaluate work based on the work you've seen by others. This is were the challenge starts and ends. Art is nothing more than a contrast that either resonates with you or goes completely unnoticed by an equal to, or greater contrast. Two great words; Skeuomorph→ and Umwelt→.

Fonts are the tools or devices used to recreate, publish or show a typeface. So this post title should actually read, "Best typefaces for printed documents." A font is used to reproduce a typeface, digital or analog.

Wisdom and experience often only provide polished iterations. In order to do something new, it's best to forget the rules long enough to break the old ones, subsequently creating new ones. Technique is making the perfect mistake. Play allows for this.

I think it is okay. We have enough critics as it is. ;)

I think most do not comment for fear that said marketer or creative agency may one day be their employer.

I do not believe you can instantly teach design. I do not think a few workshops will help either. Not without repeated practical hands-on demonstrations (a class).

My thoughts on the title, wether implicitly used or discreetly managed, on working with Junior or Senior creative people; Seniors provide well-reasoned and rationale solutions based on strategic thinking.

Semiotics and it's 3 branches;

▪ Semantics:

Relation between signs and the things to which

they refer; their denotata, or meaning

▪ Syntactics:

Relations among signs in formal structures

▪ Pragmatics:

Relation between signs and the effects they

have on the people who use them

I've written a

1. Gather insight(s), which include the client's objectives and a competitive analysis. Your solution is dependent on the initial input used to guide it. Know your mediums thoroughly, too. Meet with a client, establish a relationship.

Carl Sagan:

"Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

I find it interesting when people within the agency and marketing world congratulate themselves on a successful strategy or creative idea. I find it extremely funny listening to the comments when a strategy or creative idea fails.

Actelion Imagery Wizard from onformative on Vimeo.

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