Generic Rules for Typography
Concordance is the most common rule that I'm aware of. But most importantly, balance and symmetry in the blocks of copy they create.
When objectively defining type pairs, I think it's important to consider the type of content, space it's being seen in, and the message it's communicating.
A logo's impact on a person
A logo is the introduction, and the sign-off. Nothing more than familiarity, thereafter.
It is the epistemological value most associated with a brand, and how the person has experienced the idea, product or service (ips) of a brand.
My Role as Designer
I do not believe roles should always be adhered to, or rigid in executional aspects. Especially given that seasoned designers have learned a great deal more about design and have the ability to overalp, negating the need for other positions.
My identity is my work
I was recently asked about my personal identity—if I have one; how often it's updated; the process behind it.
The short, concise answer:
My work is my identity.