Mar
26
History of design
I was asked on Quora, What is the history of design?
Which was followed by a video that proposed it knew the origin, as if it were a succinct, concise point in time. I'm not going to post the video, but I find these types of broad and over generalized answers really confuse people.
Flexible identity and dynamic identity
What is the difference?
In my professional opinion; nothing.
They're both over-intellectualized representations of contemporary identity creation practices.
Agency Compensation Arrangements
Can we bill based on contingency-based arrangements?
No, not in my experience.
Who would agree to such a structure—based solely on emotional responses and an individual's unique perception of each brand experience?
The logical fallacy in this question is: Brand equity is not quantifiable.
